Marc Reece – Digital Marketing Strategy

Detailed Data Driven Inbound Marketing Architect & Strategist with 17+ years of tactical sales & marketing experience. Fostering big ideas, collaboration and growth-driven marketing initiatives.

 

“I can assure you that none of this matters unless we understand where someone is in the buyer’s journey. We MUST meet the customer where they are and provide real solutions not just marketing propaganda! – Marc Reece

P: (508) 446-5430
E: marc@marcreece.net
web: marcreece.net
web: inboundninja.net

Attraction

Strategic Planning, Inbound Marketing, Search Engine Optimization , Pay Per Click, Content Marketing, Premium Content Offers, Social Media

Conversion

Landing Pages, Calls To Action, Thank You Pages, Content Marketing, Email Marketing, Automated Workflows, Lead Nurturing, Segmentation, User Experience, KPI Development, Google Analytics

Amplification

Content Marketing, Social Media Marketing

Certifications

Web Analytics, SEO, Email Marketing, Social Media, Conversion, Inbound Marketing, Hubspot, Email Marketing

Digital Marketing Strategy 

If you are going to do business on the web you need to have a digital strategy. Whether you are looking for better customer engagement, attract customers or amplify your message you need to have a digital strategy. I can help you with:

  • Digital marketing methodologies
  • Business processes and strategy to generate leads, increase revenue, engagement & brand awareness
  • Driving digital and content marketing strategic initiatives
  • Conduct market research & competitive analysis using leading digital marketing tools & SWOT analysis

Inbound Marketing

Inbound marketing attracts potential customers that are actively searching for products and services you provide. The concept of inbound marketing is creating and sharing content with the world. By creating content specifically designed to appeal to your dream customers, inbound attracts qualified prospects to your business and keeps them coming back for more. I can help you with:

  • Inbound marketing strategies and process
  • Designing robust landing pages, thank you pages & CTA’s for improved conversions
  • Building robust buyers personas & lead scoring profiles to help meet desired sales results & outcomes
  • Hubspot administration and maintenance
  • Optimize your marketing automation and lead nurturing process with:
    • Email marketing
    • Content marketing
    • Advanced workflows
    • Landing pages, thank you pages
    • Conversion forms,
    • Amplification of you message through social channels to increase lead generation turning marketing qualified leads to sales qualified leads.

Search Engine Optimization

  • Perform comprehensive tactical SEO analysis including page load time, mobile friendliness, usability, accessibility, url structure, page structure, internal & external linking, keyword analysis, meta tags
  • Google Analytics set up and audit
  • Develop realistic goals, benchmarks & KPI’s using Google Analytics and other available data for measurement & performance to drive transparency of marketing activities and results through effective analytic reporting

Content Marketing

  • Develop remarkable content marketing strategies to attract qualified prospects and engage users which include, email, blog posts, ad copy, social posts and digital assets 
  • Develop new social media & marketing strategies, replacing overt sales pitches with focus on engagement and customer relationships
  • Work closely with internal & external teams along with key decision makers to ensure marketing campaigns meet deadlines, stay within budget & align with corporate objectives

Marketing Operations 

  • Manage vendor relationships, negotiate agreements and pricing to align with monthly marketing budgets
  • WordPress site builds & implementation

Would You Like To Start Using Social Media To Attract More Qualified Leads?