The Ultimate Guide To Writing Remarkable Growth Driven Content

The Ultimate Guide To Writing Remarkable Growth Driven Content

Remarkable content Is a phrase you will hear over and over and over and over again from content marketers all over the web. Although I think the phrase is starting to border on cliché’, if you are going to produce content, it better be remarkable!

Here are six content tips and 21 resources to help you create remarkable content and turn an ordinary post into a remarkable post, or at the very least a post that doesn’t suck.

What Is Remarkable Content

Remarkable content is any piece of content that people love and share. So your job is to create content that your target audience will love and then share. Make it memorable, unique and amazing! Here are a few resources to help get your remarkable content juices flowing.

Finding Your Voice

Finding your voice refers to your writing tone, attitude, style, opinion, thought & philosophy. Are you happy? Be happy, Angry? Be angry! The point I am trying to make is be you.

Remember cover bands don’t change the world, you need to find your unique voice if you want to thrive! (What A Great Line, Man, I wish I coined that!)

Be Human

Let your human side-show for God sakes!. Remember you are a human and writing for other humans. One of the biggest mistakes you can make when writing is to sound like a corporate white paper or sales brochure. Remember people connect and form relationships with other people, not businesses. Work on making connections and building relationships, they matter.

Be Passionate

Have you ever talked to a new entrepreneur and listened to the passion in their voice? Their excitement is FUCKING contagious! When they talk about their business they glow because they love what they do. Make sure that whatever you write about, you do with the same passion, excitement, and conviction.

Be The Expert

What are you good at? Better yet what are you passionate about? Figure out what that is and own it. I guarantee there is an audience searching for what you have to say or a problem you can help them solve.

Put Your Audience First

I like to think about my audience as the one person reading a post I wrote at any given time. When I write, I imagine that I am talking directly to you. My goal is to help you solve a problem and make you laugh. I didn’t write this post for everybody and anybody; I wrote this post for you!

Other Tips To Help Make Your Content Remarkable

  • Don’t publish crap! Always produce the best content possible! The more you write, the better you will become.
  • Be original, don’t copy and paste someone else work!
  • Link to other remarkable content on the web related to your topic.

Other Remarkable Content Resources:

Tools To Help You Write Better & Create Remarkable Content.

  • Grammarly is a free online proofreader that checks for more than 250 types of spelling, grammar, punctuation and enhances vocabulary usage.
  • Readability Test Tool is a FREE  online tool that provides a quick and easy way to test the readability of your work. (The reading score for this post was 68.7, Plain English easily understood by ages 13 to 15-year-old students.) Before you laugh, Ernest Hemingway wrote for kids in elementary school.
  • Jetpack For WordPress will check your spelling, grammar, and style using After the Deadline proofreading technology. If you use WordPress, make sure you install it. I love it.

If you want to learn more check out:

How To Organize Your Blog With Categories & Tags

How To Organize Your Blog With Categories & Tags

In my last post, I spoke about the importance of defining your audience and finding your voice. Today I want to talk about the organizational structure of a growth driven blog with categories and tags (also known as taxonomies in WordPress) and their importance. If you are going to spend time creating remarkable content you should also spend time organizing it. 

Five Benefits of a Using Categories & Tags

  • Better user experience for your readers
  • Keeps your message and content on topic
  • Makes content easier to find by grouping similar content together
  • Becomes the backbone of your content strategy
  • SEO 

Understanding The Difference Between WordPress Categories & Tags

I use WordPress, the most popular blogging platform in the world and runs 27% of the world’s websites. It also makes it easy to organize your blog and can easily address all five points above.

  • Categories group similar content together and cover a broad group of topics. 
  • Tags link similar content together into more specific subcategories. 

For example:

  • The category for this blog post is:
    • Growth Driven Content
  • My tags are:
    • Blogging
    • WordPress
    • Search Engine Optimization

How To Use WordPress Categories and Tags

  • Create your categories and tags before you start creating content
  • Only use one category per post
  • You can also create and use sub-categories if needed to be more specific
  • Use no more than 2-3 tags per post
  • Use clear and descriptive names for your tags and categories. I like to use keywords I am trying to rank for on Google
  • Capitalize the first letter of your categories
  • Use lowercase on tags
  • Make your tags as descriptive as possible
  • Don’t duplicate your tags and categories make each one unique
  • Create a description for each category and tag that helps describe the content of each category

Summary

A well-structured growth driven blog has many benefits from user experience to SEO. A well-structured blog will help you keep your content on track, keep your readers engaged, help the search engines understand what your blog is about and showcase your expertise.