If you are going to blog you need to do two things. The first is to know who your audience is; The second is finding or defining your voice. Mastering these two concepts is half of the battle when it comes to blogging and creating remarkable content.
Who Is The Audience For Your Growth Driven Blog?
Before you start a blog, you should have an idea of who your audience is. Don’t make the mistake of trying to write for everybody, anybody or somebody. Make sure your audience is someone specific. Take your time and think about who the audience is.
Defining Your Audience
If you don’t know who your audience is how are you going to create remarkably excellent content? If you know who your audience is you can then create the content they need, want and seek out. Here are four points to help you define your audience.
- What subject are you going to write about?
- Who will benefit from your blog? (Be Specific)
- What problems will your blog solve?
- How will your content be different than any other blog on the subject? (Think about what will make your content remarkable.)
Finding Your Blogging Voice
You can be the greatest writer in the word, but if you don’t connect with your readers, it won’t matter. Your voice is a reflection of your writing style. When I write, I write for just one person, in this case, it’s you.
If you were in my office when I write you would hear me speaking to the computer because I like to take a laid back, conversational approach to my writing. It took me a while to find my voice. When I first started writing, I tried to be someone else and failed miserably.
You Can’t Fake Originality
I love America’s Got Talent. Especially the singer-songwriters. What I don’t love is when an artist comes on, sings a cover of an artist and tries to sound like that particular artist.
If I wanted to hear someone who sounds like a particular artist, I would just listen to that particular artist. It’s one thing to be influenced by a particular writer; it’s another to copy them.
The best advice I can give you if you want to is to be original and be yourself.
Find your voice, understand your who your audience is and isn’t, be original, be yourself and watch your traffic grow!