My name is customer how well do you want to know me.

Go Givers Sell More is about shifting one’s focus from getting to giving more importantly bringing value to the sales process. Since reading this book twice, cover to cover. I have changed the way I conduct business and build relationships. If you are in a profession that provides “value added services”, I highly recommend you not only read the book but immediately employ these powerful and effective principles to your sales strategy. The book is built on 5 core beliefs which coincide with the same core beliefs system that all social media campaigns are built: added value; touch lives; build networks; be real; stay open. In essence:

I no longer  want to rely on a white paper and your website before I do business with you, I want to read your blog. When I read your blog I want to learn more about your company, the people that work at your company, the products and services you sell.  Tell me about your mission, give me insight into your organizational culture, engage me, show me that you care.

Show me how to communicate with you if and when I choose to. Make it easy for me to connect with you. When I do please listen and respond accordingly. I may complain, which may seem trivial to you,  but to me its of the utmost importance; if you listen closely you may  gain valuable market research. Learn more about me and why I bought you. Yes I said you. Remember customers buy from people they like. If I buy your product or service it is because of the relationship we developed. Relationships grow over time and through open transparent communication. This is where the connection is born. I recommend getting connected to your current clients while they are still yours.

Allow me to connect with you outside your normal hours of operation and gain a better understanding of your business model. Make yourself available to me. The larger your company is, the more important it is for you to be perceived as human. Being human means, being approachable, being in touch and being in step with the most important person associated with your business, me, the customer! Do things differently than your competition, care! If you don’t they will.

Don’t just tell me how important I am to you in your messaging, show me! If customer service is truly your number one priority, make sure that your actions match your printed word and mission statement. Nothing shows more disrespect and gets me more fired up than listening to a recording stating  how important my business is to you so please hold for the next available customer service agent. My time is as valuable to me as my business is to you, remember that! I want you to remember that everyday you are open for business, you are open for a reason and a purpose.

Realize that I will judge your salesmanship after the contract has been signed. You earned my business but now you have the responsibility to keep it. It’s now yours to loose. Now that I am your customer how do you plan on keeping me one. If you are going to entice a prospective customer or client with a unbelievable special offer. How about rewarding me with a small token of appreciation to stay?

I welcome your thoughts