In my last post, I spoke about the importance of defining your audience and finding your voice. Today I want to talk about the organizational structure of a growth driven blog with categories and tags (also known as taxonomies in WordPress) and their importance. If you are going to spend time creating remarkable content you should also spend time organizing it. 

Five Benefits of a Using Categories & Tags

  • Better user experience for your readers
  • Keeps your message and content on topic
  • Makes content easier to find by grouping similar content together
  • Becomes the backbone of your content strategy
  • SEO 

Understanding The Difference Between WordPress Categories & Tags

I use WordPress, the most popular blogging platform in the world and runs 27% of the world’s websites. It also makes it easy to organize your blog and can easily address all five points above.

  • Categories group similar content together and cover a broad group of topics. 
  • Tags link similar content together into more specific subcategories. 

For example:

  • The category for this blog post is:
    • Growth Driven Content
  • My tags are:
    • Blogging
    • WordPress
    • Search Engine Optimization

How To Use WordPress Categories and Tags

  • Create your categories and tags before you start creating content
  • Only use one category per post
  • You can also create and use sub-categories if needed to be more specific
  • Use no more than 2-3 tags per post
  • Use clear and descriptive names for your tags and categories. I like to use keywords I am trying to rank for on Google
  • Capitalize the first letter of your categories
  • Use lowercase on tags
  • Make your tags as descriptive as possible
  • Don’t duplicate your tags and categories make each one unique
  • Create a description for each category and tag that helps describe the content of each category

Summary

A well-structured growth driven blog has many benefits from user experience to SEO. A well-structured blog will help you keep your content on track, keep your readers engaged, help the search engines understand what your blog is about and showcase your expertise.