Having a Growth Diven Marketing strategy can help you build your brand, drive traffic to your website and convert visitors into clients and brand champions. Successful strategies start with setting realistic goals and having an implementation plan!
Set Growth Driven Goals
This should go without saying but you need to have written goals if you are going to succeed with any Growth Driven marketing campaign.
When you write down your goals you identify them as being important. Once they are written down your chance of success greatly increases because your mind starts thinking about solutions to achieve your goals.
Having a goal is one thing having a defined goal is another. Smart Goals or S.M.A.R.T stand for Specific, Measurable, Attainable, Realistic, Timely.
A specific goal has a much greater chance of betting accomplished. I am going to start blogging, would be an example of a general goal. I am going to start blogging 2 hours a day, 3 times a week on Monday, Wednesday, and Friday is an example of a specific goal.
What does success look like to you for this goal? Write it down. What is the return on investment you are looking for? Be specific.
Keep in mind your targeted ROI (return on investment) does not have to strictly be monetary. An ROI can be anything that defines success or failure.
Are your goals realistic?
It is so important to be realistic with your goal setting. If your goal is to create 3 blog posts a week, ask yourself if that is possible. If it is possible then you have a measurable and realistic goal. It is important to track your results if your goal needs to be tweaked do so.
Goal Setting and Campaign Strategy Planning Questions
A Growth Driven marketing strategy should align with your campaign goals. Here are a few questions to to think about to help you make sure your goals and strategy align.
- Who is your target audience for this campaign? Be specific remember not to target everybody, anybody or somebody.
- Who is your secondary target audience? Who elese does this campaign make sense to target?
- Why do you want to target these people? What is in it for them? What is in it for you?
- What information are you looking to capture? i.e. phone numbers, email addresses, new subscriptions?
- Define Success.
- What are you going to invest in this campaign (i.e. time, money, resources?)
- Do you require outside resources to help you?
- How will you benchmark success?
- How much time per day are you going to commit to nurturing this campaign?
- What are the desired outcomes?
- What are your strengths?
- What are your weaknesses?
- What are you going to do with the information that you will learn?
It is important to keep track of what works and what doesn’t. The great thing to remember is that you can always adjust accordingly. Keep track of everything that you do and the results that you receive.
Here are a few key points to think about regarding your results
- What were the results of your campaign?
- What worked?
- What didn’t?
- What would you do differently on your next marketing campaign
The web is an amazing place to conduct business and build your brand but remember it takes time along with trial and error.
One word of advice, be patient! Success does not happen overnight!