A Case Study In Marketing Bullshit

Yesterday I read a post on Francis Moran & Associates blog by Linda Forrest titled The leading news release solution. Linda talks about press releases filled with meaningless buzzwords and marketing jargon. Wouldn’t it be refreshing if the people tasked with marketing were focused on human engagement instead of marketing to a targeted demographic? Instead we are treated to press releases, white papers and sales material filled with a bunch of cliche over used marketing buzzwords.

Bullshit 2.0

Imagine a world where all blog posts were written by leading industry experts and conformed to industry standards instead of human beings.  Just think of the plethora of customer centric information we would have access to in real time.

I recently asked a mission critical question on linkedin which you can see here regarding buzz words that often get abused by cutting edge marketing departments. The answers I received really helped me to think outside the box in terms of what I was going to write in terms of my online evangelism.

I wish more marketing departments would focus on p2p instead of b2b or b2c. At the end of the day we are trying to engage with other human beings from a forty thousand foot view . If more marketers started to take a synergistic approach to developing customer centric relationships, imagine how many more brand champions could be cultivated by targeted initiatives. This alone could cause an epic shift in the way business is conducted and benched marked against the integration of our creativity and focus testing.

Instead of industry jargon, and cliche marketing phrases we need to employ more  sustainable and revolutionary best practices. Once a marketer understands this he can then begin to leverage a robust and dynamic dialog with a best of breed product offering. It is a win-win for the customer and our digital strategist that created our latest go to market holistic view of the communication process. This new and improved state of the art method of communication is designed to bring added value to a responsive demographic.

Our focus groups have given us key performance indicators that trend towards are new and improved paradigm shift which we believe will bring life long value through strong relationships and our alignment to focus on whats most important to the end user.

This is still a work in progress but when we looked deep within our corporate DNA, and discovered that transparency was our number one business objective in Q4 second only to customer retention.

If you would like to learn more about this or any other bullshit we create in the near future please download our complimentary white paper “How to engage with customers in the age of a metric driven economy!” Soon after we think you had enough time to read and digest this information we will hand this low hanging fruit over to someone from our business development group to pester the ever living shit out of you on a daily basis.

If you have any questions please feel free to take them off line so that we may table that for a later date. We think you will enjoy our new corporate policy and our new strategic way of thinking on how to communicate more effectively with a 360 degree view to increase brand awareness while decreasing burn rate.