Most business focus on getting customers; you should focus on building brand champions. Did you ever notice that most business have customer service departments but I have yet to see one that has a customer retention department.Why is that? Turning a customer into a brand champion is easy if you understand the how to build…
I love reading books, there is something about holding a bound book, and being able to turn the pages that the Ipad just cant compete with. I recently finished rereading Scott Stratten’s book Unmarketing. As I was reading I had one of those ahh haaaaaaa moments that eluded me the first go-around and one I…
I was recently on a sales call with a potential client. We offered what I believed to be a superior product and service. When it came down to talking about price, I was told that the only thing that was stopping him from moving forward was price, furthermore if I wanted to earn his business…
What do social media and Bertucci’s pizza have in common? Growing up Chicago I was fortunate to I be spoiled with being surrounded with good food and exceptional pizza. When I arrived in Massachusetts not so much. It took me almost 2 years to find a pizza that I actually looked forward to eating. I…
I was reading a great blog post by Jim Connolly titled “Can I pay you a premium fee for a premium service – PLEASE?” as I was reading it, I couldn’t help but think about how often we dismiss bad customer service in lieu a good product. Jim’s post really resonated with me because I…