Tag Archive: relationships

Sales 101 Being an expert requires you to practice “expertism”

I love reading books, there is something about holding a bound book, and being able to turn the pages that the Ipad just cant compete with. I recently finished rereading Scott Stratten’s book Unmarketing. As I was reading  I had one of those ahh haaaaaaa moments that eluded me the first go-around and one I…

Building a successful business requires employing a team of experts

What is the one thing that you do well in your business?  When I owned the world famous Wellesley Bread Company I excelled  at making bread. I was  that with four simple ingredients you could create world class bread! Most people don’t realize that there are 10 stages of bread making and I wanted to…