It has never been easier, than today to market your business and at little or no cost as long as your are using the right tools and for almost no out of pocket cost. In this short video I talk about the search engine optimization benefits and the social media benefits of blogging for your…
Most business focus on getting customers; you should focus on building brand champions. Did you ever notice that most business have customer service departments but I have yet to see one that has a customer retention department.Why is that? Turning a customer into a brand champion is easy if you understand the how to build…
Ghost hunting has risen in popularity over the last few years with shows like Ghost Hunters and Ghost Adventurers. Recently my girlfriend and I had the unique experience of taking our very own ghost tour in Plymouth Massachusetts with Lantern Tours. I wasn’t sure what to expect and I have to admit I was a…
I love reading books, there is something about holding a bound book, and being able to turn the pages that the Ipad just cant compete with. I recently finished rereading Scott Stratten’s book Unmarketing. As I was reading I had one of those ahh haaaaaaa moments that eluded me the first go-around and one I…
I was recently on a sales call with a potential client. We offered what I believed to be a superior product and service. When it came down to talking about price, I was told that the only thing that was stopping him from moving forward was price, furthermore if I wanted to earn his business…